This class project was to create a name, logo and packaging for a specific demographic. In this case, female writers or journalists aged 35-50. The packaging on each product plays off the word “mark”, even having the circle imagery look as though they’ve been hand-drawn.

In this class project, the goal was to come up with a name, logo, packaging and promotional material for a beer. The Gridiron brand was inspired by football and carries this through to the billboard as well as the design for labels on the cans.

For this class project, we had to take an existing food or beverage product, redesign the logo and create coordinating packaging. This redesign is for Celestial Tea, featured in 4 different tubes, each changing color and pattern for the various flavors. Inside each tube is circular tea bags, still with no paper tags or sting to be consistent with Celestial’s vision of Eco-friendly tea.

This packaging was for a class project that required us to come up with a name, logo and packaging for a new line of medicine. The Zintie brand is for cough drops and the packaging/color changes for each flavor. The idea of putting them in a tin is so that they are easy to carry in a pocket or purse.